The city state may be small in size but it has long nurtured a vibrant creative scene. Yet home-grown talent has often been underrated, in part because mainstream and international brands tend to dominate the scene.
This is set to change with the launch of Singapore’s first lifestyle enclave, which features a curated range of proudly home-grown boutiques, restaurants and lifestyle brands. Called New Bahru (which means “new” in Malay), the name translates to “New New” to reflect the project’s hopes of bringing together a new creative community, according to Wee Teng Wen, managing partner of The Lo & Behold Group.
“This inspired us to create New Bahru, a space that would enable our own local talent to put their best foot forward, to create bold expressions of a brand that would defy the confines of a traditional mall and to coexist alongside like-minded individuals,” he adds.
The cluster will house about 40 concepts, with half of them currently open and the rest slated to progressively launch over the next few months. Embodying the ethos of creativity, many coming tenants intend to add a fresh spin to what they are already known for.
“We are taking a design forward approach in the space, intentionally creating a tranquil oasis that is unlike any other massage spot in Singapore. We aim to fill the niche as an upscale and inclusive business,” says Grant Wee, the founder of both establishments.
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