July 18, 2024

Throughout history, the symbiotic relationship between nature and culture has significantly influenced art, fashion, and architecture.

Aiming to unravel the various dimensions in which nature can serve as a wellspring of inspiration, Milan Design Week held between April 16 and 21 was centered around “Materia Natura.”

The world’s largest annual design event served as an ideal stage for Grohe SPA, the premium sub-brand of Grohe, a leading global brand for complete bathroom solutions and kitchen fittings.

The word “SPA” originally comes from the first letters of “Salus per aquam,” which is the founding concept behind Grohe SPA.

Celebrating the transformative power of water at the Palazzo Reale near the Duomo, Grohe showcases carefully curated bathroom solutions that epitomize new luxury and bespoke quality in a holistic installation.

A tribute to nature and history

Based on the concept of “aquatecture,” the fusion of water and architecture, the Grohe SPA installation in the courtyard of Palazzo Reale unveils a series of spaces that elevate the significance and importance of water in architecture and the health and well-being benefits this infusion brings.

Conceived by the in-house Lixil Global Design and Brand Identity team, the “aquatecture” installation pays tribute to the history of the building, interwoven with the contemporary Grohe SPA “Salus per aquam” concept.

Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme “Materia Natura,” it blends nature and architecture to create immersive spaces that reflect the essence of Grohe SPA.

These carefully curated spaces echo the former garden, creating sensual areas to reflect, revitalize, and energize.

“Through our installation at Palazzo Reale, we reflect the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of Grohe SPA. Inviting visitors on a sensory journey to deeply experience ‘Salus per aquam’, our ‘aquatecture’ spaces exhibit the powerful connection of water in architecture. They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation,” said Patrick Speck, Leader of Lixil Global Design Emena.

Redefining spa luxury across four tiers

Each “aquatecture” space represents one of the four tiers that bring Grohe SPA to life.

Visitors embark on their immersive journey at the fourth tier, which shows industry-leading products to create the ultimate home spa hideaway.

Shower solutions like Grohe Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound, and smell to delight the senses.

The Grohe Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility it brings.

Transitioning to the third tier, the spotlight is on the Grohe Colors Collection with the new satin finish.

Offering a luxurious touch and expanded design choices for a personalized look, the new finish is available for Grohe Allure and Grohe Atrio, as well as matching showers and accessories in the colors satin steel and satin graphite.

The highlight of the second tier is the new GROHE Allure Gravity, available in May 2025.

Blending a slim square silhouette with boundless avenues for customization, the faucet line comes with interchangeable cover plates expertly crafted from glass, mirror, or Caesarstone mineral surfaces.

Grohe is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft cover plates from the brand’s durable surfaces in timeless designs.

Culminating the exhibition, the first tier is comprised of the conceptual Grohe Icon 3D collection: The 3D metal-printed products redefine what is possible while taking sustainable product design with ultimate customization options to a new level.

Grohe Icon 3D collection. Photo courtesy of Grohe

Grohe Icon 3D collection. Photo courtesy of Grohe

Grohe has been part of the strong brand portfolio of Lixil, a manufacturer of pioneering water and housing products, since 2014.

In order to offer “Pure Freude an Wasser,” every product is based on the brand values of quality, technology, design, and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios, Grohe QuickFix, Grohe Professional, and its premium sub-brand, Grohe SPA.

With water at the core of its business, the brand contributes to Lixil’s Impact Strategy with a resource-saving value chain: from CO2-neutral (which includes CO2 compensation projects), production, and the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as Grohe Everstream, a water-recirculating shower.

Whether digitally on the brand experience hub, physically or hybridly in the Groher X Brand & Communication Experience Center in Hemer, Germany, or on the road with the Grohe X Motion Trucks, the brand connects people to contribute to Lixil’s purpose to “make better homes a reality for everyone, everywhere.”

Drawing on its Japanese heritage, Lixil creates world-leading technology and innovates to make high-quality products that transform homes.

But the Lixil difference is how it does this: through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth.

Lixil’s approach comes to life through industry-leading brands, including Inax, Grohe, American Standard, and Tostem, which employ approximately 55,000 colleagues in more than 150 countries to make products that touch the lives of more than a billion people every day. See more information here.


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